Sport is great for young people. It is a great way for them to exercise, acquire skills and also have fun. Increasing the level of youth participation in sports should be at the top of any parent’s list.
There are lots of youth sport programs organized around the country, and they are constantly looking for kids to enroll and participate in these programs.
Here are three tips that can help sport leaders increase youth participation in sport
1. Educate interested parents
Many parents and guardians are naïve to the advantages of having their children participate in sport programs. So, as a youth sports program leader, it is vital that you call a meeting to educate parents and guardians on the opportunities and benefits of participation.
If possible, give them a detailed slip or brochure that details all the information they need to know about your sport program. It should contain the basics of location, dates, age brackets that can participate, practices timetable, and so on. It should also list the advantages of participation because these are the things that would interest them more. Tell them the health benefits, social benefits, education benefits and anything else that leads toward building great, strong young people.
Parents are very protective of their kids and would only entrust them to you when they know they are putting them in the right place.
2. Maximize your website’s potential
It is not just enough to have a website for your league; you should also maximize the potential of that website. As stated earlier, put up detailed information about your sport programs on the website and always update it. Post the time of your programs, locations, and dates, to keep people informed.
Create an online form on your website, where interested parents can sign up, and you have their details and update them on future programs.
3. Reach out to old and new participants
This is a no-brainer, but most people fail to do this due to a busy schedule or negligence.
Send them reminders on the new programs, check up on the ones who have missed registrations with highlights of the last program, and let them know why they should not miss the next. Also, give out discounts if they could not register due to financial problems. Try and work with people within your means, more numbers lead to more numbers, so the occasional support for people with financial trouble can lead to avid supporters of your program who bring in more kids.
It is always a good idea to give parents incentives to register. Incentives like discounts for early registrations or referral bonus to parents who bring other parents.
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